A Society of Editors Service
   KeithStaffordKeith Stafford
Global consultant and trainer for bodies such as the World Bank, the Reuters Foundation, Olympic Movement, Times of India, European Investment Bank, Microsoft Corp., Dutch Free Voice.
Sole proprietor, The Financial Journalism Company Ltd.
Chief sub-editor and journalism trainer for the Olympic News Service at the Vancouver Winter Games, Beijing 2008 Summer Games, Turin Winter Games 2006, and for the Asian Games 2006 Qatar and 2010 Guangzhou.
Specialises in teaching in multicultural classes all aspects of journalism, specializing in financial journalism but also running workshops on newsroom management, writing, subediting and media ethics.
Uses case-based simulations to meet specific learning objectives. Also trains trainers.
During his career at the Reuters News agency, trained over 1,000 foreign correspondents.
 Managed Reuters foreign reporting bureaux worldwide, including Washington, Tokyo, London desks and Singapore. Reported from over 20 countries. Taught and coached in more than 30.
Builds and delivers scenario-based active learning classroom courses in journalism, financial journalism, newsroom management and corporate relations.
Journalism: News writing, sub-editing, interviewing, legal dangers and ethical decision-making, crisis/incident reporting, writing workshop focused on specific subjects such as European affairs, public health, the environment.
Financial Journalism:Financial news writing, workshops on economic indicators and policy, company news, corporate debt, technical analysis, foreign exchange, commodities and futures, international economic affairs.
Newsroom management: Principles of editorial management, recruitment, mentoring, coaching, appraisals and staff development. Discipline, planning, time management, presentation skills, communications, teamwork and leadership. Offers a course in managing a crisis story for public relations practitioners and a train-the-trainer suite.
Corporate relations: Effective writing for internal and external communications.
Certified trainer for the Institute for Global Ethics.
Reuters journalism
Senior editorial trainer/editorial training manager, Reuters. Defined journalism skillsets and competencies for the curriculum, recruitment, staff development and external branding. Delivered classroom courses and steered the Reuters journalism graduate programme and other development programmes for Reuters journalists worldwide.
Wrote eLearning packages, on journalism subjects for the Reuters internal learning and development web site. Expanded the web site library of journalism learning in line with business need.
Coached and mentored staff, and acted as a facilitator and executive coach.
Taught specialised case-study writing workshops on political affairs, crises stories, European Union and central bank policies, medical and environment issues, economic affairs, international institutions, company reporting, fixed income markets, take-overs/mergers, technical analysis and commodities.
Career Overview
2008-2011: Delivered training courses worldwide to Times of India, Ria Novosti, Economic Times of India, TVN Poland, Reuters Foundation, World Bank, Microsoft MSN operations, European Investment Bank.
Feb 2010: Chief sub-editor, and trainer, Olympic Games News Service, Vancover Summer Games. Youth Olympic Games in Singapore and Asian Games in Guangzhou, China.
Aug 2008: Chief sub-editor, and trainer, Olympic Games News Service, Beijing Summer Games.
Dec 2006: Chief sub-editor, and trainer, Asian Games News Service, Qatar Games.
Jan 2006: Senior sub-editor, Olympic News Service, Turin Winter Olympic Games.
1998/05: Editorial Training Manager, Reuters Europe, Middle East and Africa (Retired October 2005).
1993/98 : Treasury Editor, London.
1990/1993: News Editor, then Bureau Chief, Washington bureau.
1987/1990: Launched Reuters financial journalism training courses.
1977/1987: South East Asia correspondent, Singapore, economic correspondent/editor, Reuters Tokyo, Japan and economics correspondent/editor, Reuters Hong Kong.
Academic qualifications: Bachelor of Arts with Joint Honours degree in Economics and Accountancy, Newcastle Upon Tyne University. European studies module, Open University. National Council for the Training of Journalists diploma with shorthand at 100wpm. Conversational French, German and Japanese.
Membership of other organisations
Member of the American Association for Education in Journalism and Mass Communication. Director, Reuters Centenary Fund, a charity to assist staff worldwide. Former British Society of Editors Training Advisory Committee member. Former external examiner, Sheffield University MA in text journalism.
+44 (0) 1483.837587 Mobile: +44.7990.560267 email: keith.stafford@mac.com